Parts of the Business Need to be Strengthened by Raft Furniture Assignment - 19

Parts of the Business Need to be Strengthened by Raft Furniture Company - Assignment Example There are various factors that seem to be influencing the organizational culture of RAFT Company. Such factors include The influence of Quinn and his co-founder Heinz Frye, whose influence affect the performance of the business. The development and the size of RAFT company influence its organizational culture are it is a small business seeking to expand through franchising in order to expand. The attitude of the customers towards the products of the company. The furniture of RAFT Company is unique and different from other producers in the market and therefore, is dependent on the role of the market. The forest-friendly nature of RAFTs furniture attracts most of the customers. Most of the customers are moving towards green furniture and therefore, are a great source of motivation for consumers who want to protect the environment by buying furniture which has been produced from recycled wood. While it was a great motivation of buyers to buy furniture because of the way it looked, this motivation has changed as more buyers are inclined to buying furniture that seeks to conserve the environment by preventing logging of trees. This makes such buyers responsible for their environment by buying a green option. Furthermore, buying green products becomes a habit for buyers thereby increasing the purchase of green furniture. Buyers are also appealed to the furniture produced by RAFT as it is a way of celebrating imperfection in art. The use of recycled teak wood in making furniture which is also characterized by imperfections such as natural marks. This attribute of RAFT furniture makes it artistic thereby appealing to people with aesthetic appeal. According to Quinn, it is warts and all the attributes of recycled wood that makes it beautiful.